Welcome to Pipeum Marketing & Consultancy Services (“Pipeum”, “we”, “us”, or “our”). We respect your privacy and are committed to protecting the personal information you share with us when you use the Pipeum platform (the “Services”). This Privacy Policy explains what information we collect, why we collect it, how we use it, how we share it, how long we retain it, your rights, and how to contact us.
This policy applies to all users of the Pipeum website and platform, including buyers, suppliers, webinar participants, and job applicants.
Data controller: Pipeum Marketing & Consultancy Services. Pte. Ltd.
Registered address:
68 Circular Road, #02-01, (049422), Singapore.
Privacy contact (for all requests & questions):
support@pipeum.com
By accessing or using the Services, you accept the terms of this Privacy Policy. Service-specific notices (for example, webinar registration or recruitment forms) may apply and will take precedence for that specific processing.
4.1 Information You Provide Directly
Contact & business details: name, job title, company name, business email, phone number, business address
Account information: username, password (stored securely), profile and company profile data
Transactional data: RFQs, bids, offers, invoices, order and delivery information
Webinar & event data: registrations, attendance, questions, recordings (where applicable)
Recruitment data: CVs, cover letters, application details
Communications: emails, messages, support requests and correspondence
4.2 Information Collected Automatically
Technical and usage data: IP address, browser type, operating system, device identifiers, pages visited, timestamps, referral source and logs
Cookies and similar technologies (see Section 7)
4.3 Special Categories of Personal Data
We do not intentionally process special categories of personal data (such as health data, biometric data, religious or political beliefs) unless you explicitly provide such data and consent, or where processing is permitted by applicable law.
Where required by applicable data protection laws, we process personal data based on one or more of the following legal bases:
Performance of a contract: account creation, RFQs, transactions, and delivery of Services
Consent: marketing communications, non-essential cookies, webinar follow-ups
Legitimate interests: platform analytics, fraud prevention, system security, business continuity (subject to balancing tests – see Section 13)
Legal obligations: compliance with accounting, tax, regulatory or legal requirements
We use personal data to:
Operate, maintain and improve the Pipeum platform
Create and manage user accounts and transactions
Communicate regarding accounts, RFQs, bids, support requests and service updates
Manage webinars, events and recruitment activities
B2B marketing: send industry updates, platform announcements and service-related communications to business contacts. You may opt out at any time using the unsubscribe link or by contacting support@pipeum.com
Detect and prevent fraud, misuse and security incidents
Comply with legal and regulatory obligations
We do not sell or rent personal data.
7.1 Cookie Categories
Strictly necessary: login, security, session management
Functional: preferences, language settings
Analytics: platform usage analysis (consent required)
Marketing: advertising and retargeting (consent required)
7.2 Consent & Preference Centre
We use a Consent Management Platform (CMP). On first visit, users can accept, reject or manage cookie preferences. Preferences can be updated at any time via the cookie preference centre.
7.3 Third-Party Cookies
Third-party services (e.g., analytics providers) may place cookies. A full cookie list and retention details are available in the preference centre.
7.4 Retention
Session cookies: until session ends
Functional: up to 1 year
Analytics: up to 12 months
Marketing: up to 6 months
We may share personal data with:
Service providers/processors: hosting, email, analytics, payment and support providers under Data Processing Agreements
Other platform users: information you choose to publish (company profiles, RFQs)
Legal authorities: where required by law or legal process
Business transfers: mergers, acquisitions or asset sales
International transfers: subject to safeguards (see Section 9)
Your personal data may be stored or processed outside your country of residence. Where required, we implement appropriate safeguards such as contractual protections and recognized international transfer mechanisms. For details about hosting regions or safeguards, contact support@pipeum.com.
Data Type | Retention Period |
Account registration data | 3 years after last activity |
Transaction & payment records | 7 years |
Customer support communications | 2 years |
Web logs & analytics | 12 months |
Analytics cookies | 12 months |
Marketing cookies | 6 months |
Marketing consent records | Until withdrawal + 1 year |
Webinar data | 2 years |
Job applications (unsuccessful) | 12 months |
Job applications (successful) | 5 years post-employment |
Data is securely deleted or anonymized after retention expires unless longer retention is legally required.
We use appropriate technical and organizational safeguards including access controls, encryption in transit, secure cloud infrastructure and monitoring. No system is completely secure, but we continuously improve our controls.
Depending on applicable law, you may have the right to:
Access your personal data
Correct inaccurate data
Request deletion
Restrict processing
Object to processing based on legitimate interests
Withdraw consent
Request data portability
How to request:
Email support@pipeum.com with subject:
“Data Request – [Access / Correction / Deletion / Portability / Objection]”
Response timeline:
We will respond without undue delay and within one month. If additional time is required due to complexity, we will inform you accordingly.
Complaints:
If you are not satisfied with our response, you may lodge a complaint with your local data protection or supervisory authority.
12A. Data Breach Notification
We maintain an incident response plan. If a personal data breach is likely to pose a risk to individuals, we will investigate, contain the incident, notify relevant authorities where required by law, and inform affected users with appropriate guidance.
When relying on legitimate interests, we balance our business needs against your privacy rights. Examples include:
Platform analytics (aggregated, opt-out available)
Fraud prevention and system security
You may object to such processing by contacting support@pipeum.com.
We conduct Data Protection Impact Assessments (DPIAs) for high-risk processing activities and maintain internal Records of Processing Activities.
Examples of DPIA triggers include:
Large-scale analytics or profiling
Automated decision-making
Extensive cross-border data transfers
Webinar data is used to operate events and, with consent, for follow-up communications
Recruitment data is processed for hiring purposes and retained as outlined in Section 10
Pipeum engages trusted third-party service providers (“processors”) to support the operation and security of the platform, including services such as cloud hosting, email delivery, system monitoring, and data backup. These processors act solely on Pipeum’s instructions and are bound by contractual obligations to protect personal data and maintain confidentiality.
A current list of Pipeum’s key third-party processors, including their purpose and general processing location, is available upon request. To request this information, please contact support@pipeum.com.
In the event of a merger, acquisition or sale of assets, personal data may be transferred subject to continued protection under this Privacy Policy.
The Services may link to third-party websites. We are not responsible for their privacy practices.
The Services are intended for business (B2B) users only. We do not knowingly collect personal data from individuals under 18.
Pipeum operates globally. We apply appropriate safeguards when processing personal data across borders and comply with applicable data protection laws.
We may update this Privacy Policy from time to time. Material changes will be posted on the platform or notified via email.